This is a strange tale about the most unique chilli sauce on the planet, an Irish one with a magical ingredient, the shamrock and the terrible hand it played in the mass extinction of the Leprechaun.

After one of the little fellas robbed Mic's favourite pair of buckled shoes as a child he vowed to track them down and get rid of every one. After studying the Leprechauns in their natural habitat Mic uncovered the Leprechauns' Achilles heel. He discovered that they adore the heat from Chilli but one sip of the chilli sauce that's laced with tiny bits of shamrock explodes their bodies into a thousand pieces.

Client: Mic's Chilli Product: Shamrock & Jalapeno chilli sauce
Agency: Boys & Girls
Executive Creative Directors: Laurence O'Byrne & Rory Hamilton

Creative Directors: Colin Nimick & Des Kavanagh
Other Creatives: Kris Clarkin, Paul Belford, Dan Henson, Shane
O'Riordan, Fay Teo, Shane Casey, and Leandro Costa, Claire
OReilly,Richie Healy.

Account Team: Chris Upton (Business Partner)

Fiona Gill (Account Manager)
Director & Motion graphics: Brian Williams
Director of Photography: Alex Telfer
Photographer: Alex Telfer
Retoucher: Simon Williams.
Editor: David Blake
Flame: Alan Foley
Post: Piranha Bar
Sound Design: Gareth Averill
Typographer: Paul Belford
Producers: Derek Doyle & Sarah Chadwick
Sound mix: Raygun- Dean Jones
Media Agency: Mindshare
Media Team: Ken Nolan (Business Director), Dec Dockery (Senior Account Manager)
Peter Flanagan (Digital Strategy Manager) Alexandra Murphy (Senior Account Manager, Social Media) David Kirkpatrick (Digital Development Director)
Out of Home Agency: Kinetic Out of Home Team: Laura Pennington (Buying Director)
Rachel McCloskey (Account Executive)