"They tried to bury us. They didn't know we were seeds."

Every now and again a job comes along that makes you remember why you love making films so much. Boys & Girls asked me to travel to the heart of Mexico to make a film for Jose Cuervo in the town of Tequila. Our mission, to capture the spirit of Jose Cuervo, the town and its people. This is the result and it became more than just a film for me, it was a trip I will always remember and a group of people I'll never forget. Everybody mucked in to make this as special as it really was.

Client: Jose Cuervo
Agency: Boys and Girls
Creative Director: Laurence O’Byrne [Lighting Department]
Creative: Colm Coonagh [C Camera]
Account Director: Caroline Keogh [Camera Dept]
Copy: Rory Hamilton
Agency Producer: Derek Doyle [Key Grip]
Production Company: Butter
Exec Producer: Michael Duffy
Producer: Dara McClatchie [Sound Recordist]
Director: Brian Williams
DoP: Joseph Ingersoll & Brian Williams
Editor: David Blake Run Robot
Music & Sound Design: Denis Kilty
Grade: MPC London
Post: SUPER 68