Colourtrend Paints pride themselves on crafting their paints to a very high standard using the best ingredients possible. Boys & Girls wanted to show this process in a beautiful and unique way. It was obvious to me from the beginning we'd need to craft the TV spot in-camera to properly capture the essence of the brand. Cue mad scientist experiments and style frames that took me down a creative rabbit hole that ended in collaboration with the wonderful man that is Roman De Giuli in Terracollage.

Client: Colourtrend

Agency: Boys & Girls

Chief Strategy Officer: Margaret Gilsenan
Executive Creative Director: Bridget Johnson
Creative Director: Laurence O' Byrne
Senior Art Director: Bairbre McGlade
Senior Copywriter: Niamh Ryan
Senior Producers: Sarah Chadwick & Keeva Bolger
Senior Account Director: Alan McQuaid
Account Manager: Sinead Higgins
Head of Studio: Simon Ross
Head of Design: Barry Smith
Senior Designer: Maxi McDonnell
Production Assistant: Zsofi Abel

Production: SUPER 68 + Terracollage

Director: Brian Williams
DoP & Art Director + Mad Scientist: Roman De Giuli, Terracollage
CG + 2nd Unit DoP: Aidan Gibbons, Ntropic London
Producer: Melissa Trindade
Edit and Post: SUPER 68 + Terracollage
Edit and Delivery: David Blake, Runrobot
Music & Sound Design: Denis Kielty